Definition
The product backlog is a large list of all many ideas, items, and proposed work that are accumulated and compiled into a list. Some of these items may be well-defined, and others may be more vaguely defined. Because of this, the product backlog is often a collection of ideas in various states of being defined and doesn’t necessarily reflect all of the work that will actually be performed. It is instead a way to ensure that all ideas are captured and that they can be more clearly defined and prioritized when they are most likely to create business value.
Get the International Best-Selling Book
Introducing The Agile Brand Guide to Agile Marketing Fundamentals
Understanding, Planning, and Implementing Scrum for Marketers
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics
Related
- Core Items
- The Product Backlog (Element of Scrum and Agile Marketing)
- The Sprint Backlog (Element of Scrum and Agile Marketing)
- Sprint Planning Meeting (Element of Scrum and Agile Marketing)
- The Sprint (Element of Scrum and Agile Marketing)
- The Daily Scrum and Standup (Element of Scrum and Agile Marketing)
- The Increment (Element of Scrum and Agile Marketing)
- The Sprint Retrospective (Element of Scrum and Agile Marketing)
- Additional Items
- The Sprint Goal
- The Definition of Done
- The Product Vision
- The Burndown Chart
- The Business Value
- Story Points
- Kanban
Resources
- Template: Sprint Retrospective Meeting Agenda (PDF)
- Template: Sprint Planning Session Meeting Agenda (PDF)
- Template: Retrospective Meeting Agenda (PDF)
- Book: The Agile Brand Guide to Agile Marketing Fundamentals (2023) by Greg Kihlström
- Book: The Agile Brand Guide to Agile Marketing Implementation (2023) by Greg Kihlström
- Online Course & Certification: ANA Agile Marketing Certification
Related Content on Agile Marketing
-
Strategic marketplace presence is key for retailers
Strategic marketplace presence is key for brands looking to drive sales and increase market share. With the rise of e-commerce and online marketplaces, consumers have more options than ever before when it comes to shopping for products. As a result, brands must carefully consider where and how they position themselves in order to stand out…
-
S1 | 10: Thriving among change with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
-
The Business Value of First-Party Data Strategies
Understanding and utilizing customer data effectively is crucial for marketers to create personalized and engaging experiences. One of the key components of this strategy is leveraging first-party data.
-
Continuous learning applies to AI, too
One key aspect of achieving success with artificial intelligence (AI) in marketing is constant learning. As mentioned in the podcast transcript, AI technology is evolving at a rapid pace, and marketers need to stay updated on the latest trends, tools, and techniques to effectively leverage AI for their marketing strategies. Constant learning is essential for…
-
Acceleration of AI adoption is pushing retailers to digitize
Artificial intelligence (AI) is pushing retailers to digitize their operations. Kristin and Elizabeth from eTail Palm Springs emphasized the need for a robust and seamless backend technology system in order to unlock the full potential of AI. This includes having great data that is not siloed, as well as streamlining back-office processes.
-
Customer centric culture starts at the top
Customer centric culture starts at the top. This is a phrase that we often hear in the business world, but what does it really mean? I