A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

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The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

WIKI & DIRECTORY
Martechipedia
Marketing technology terms, platforms, and more.

PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.

The Innovation Economy Podcast

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The Innovation Economy
Business innovation from several perspectives.

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B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.

PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

Mobile makeover for personalized shopping experiences

One concept that is gaining traction in the retail industry is the idea of a mobile makeover for personalized shopping. This concept revolves around bridging the gap between the physical and digital realms of retail, and leveraging mobile devices to enhance the customer experience.
Mar 18, 20243 min read

Leveraging AI for agility in a B2B environment

Artificial Intelligence (AI) has become a game-changer in the field of marketing technology, providing organizations with the ability to adapt and respond quickly to changing market dynamics. Leveraging AI for agility has become a crucial aspect of staying competitive in today's fast-paced business environment.
Mar 17, 20244 min read

AI is an augmentation, not a replacement

One of the key points discussed in the interview with Deane Barker from Optimizely is the role of AI in marketing. He emphasizes that AI, particularly generative AI, has gained a lot of attention and is being integrated into various products. However, there is a lot of hype surrounding AI and it remains to be seen how much of it is justified.
Mar 16, 20243 min read

Better decision-making with AI-based predictive analytics

Artificial Intelligence (AI) can enable better decision-making by providing predictive analytics and insights based on real-time data. Traditional data analysis focuses on what has already happened, providing a retrospective view of events. However, AI has the potential to go beyond this and predict future outcomes with greater accuracy.
Mar 15, 20242 min read

Headless architecture provides powerful features but it is important to consider alternatives

Headless architecture has gained significant attention in recent years due to its flexibility and ability to deliver content to multiple channels beyond just websites. It involves separating the presentation layer from the content administration, allowing organizations to deliver content to various platforms such as social media, marketing automation platforms, and more. This separation enables organizations to adapt quickly to changing market demands and leverage different channels to reach their target audience effectively.
Mar 14, 20244 min read

Getting customer feedback is only the beginning

Responding to feedback is important for businesses to improve their customer experience. In today's digital age, customers have numerous platforms to voice their opinions and share their experiences with businesses. Whether it's through surveys, online reviews, or social media, customers expect their feedback to be heard and acknowledged.
Mar 13, 20243 min read

Partner Marketing – A Strategic, Cost-Effective Tool for Growth

In the ever-evolving landscape of business, companies are constantly seeking innovative strategies to fuel growth, elevate brand visibility, and reach new audiences. Partnership marketing, sometimes also called co-branding, is a collaboration between two or more entities to create marketing campaigns or initiatives that are mutually beneficial. 
Mar 12, 20245 min read

The shift to decentralized search and conversation

Traditional search engines like Google are no longer the sole source of information and engagement for consumers. Instead, there is a growing trend towards personalized AI assistants and direct dialogues with brands.
Mar 12, 20243 min read